Top 10 Excuses Why Marketing Is Not For You
As a marketing coach, I’ve probably heard every excuse in the book why people can’t market their businesses. 1. I am a marketer by trade, and I am honest, so I know for a fact that marketing is not a dishonest process or practice, nor does it have to be dishonest to be effective. 2. If you’re not comfortable saying great things about yourself, start saying great things about what your clients get out of working with you. 3. If you want to be successful, know right now that it may not always be comfortable, and you have to be willing to do what it takes to succeed, even if that means going outside your comfort zone. 4. You can start very modestly with your marketing plans, and spend nothing but your time. And let me tell you, if you can’t get some traction spending 40 hours a week trying to build your business relationships, maybe you should rethink your decision to be an entrepreneur. 7. If you truly have no family, no friends, no colleagues, no acquaintances or no former co-workers, then start meeting some. 8. “My product or service is too hard to explain to people. So we’ve blasted all these lousy excuses, but we haven’t yet addressed the biggest excuse of all: fear. Most of the time I’ve found that the more excuses my clients offer for not moving forward with their businesses, the more fearful they are. But if you think that the worst possible scenario is working for some moron again, and that you’ll happily work like a dog if that’s what it takes just so you don’t have to slink back into that stinking office with your tail between your legs, good for you. So stop worrying and fearing the marketing process, and remember this: Marketing is really nothing more than the process of developing relationships, and you, my friend.
2 Comments on Top 10 Excuses Why Marketing Is Not For You
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I think choosing a work field depends upon an individual; marketing is booming service as no business can do without it and has a great future.
Direct marketing is very profitable; however, it needs efficient personnel with effective communication skills. The personnel should also have strong convincing power to take a sale through.